Animoca Acquires Notre Game with Plans to Develop ‘Scratch Lords’


Web3 powerhouse Animoca Brands has acquired Notre Game, a Prague-based game development company. The first project after the acquisition will be to develop ‘scratch lords‘, a new play-and-win NFT game based on the success and gameplay of its Web2 counterpart ‘Scratch Wars’.

Expected to launch in the third quarter of this year, Scratch Lords will essentially add the use and trading of NFTs to the pre-existing concept of Scratch Warswhich currently sees players interact with a physical-virtual hybrid mobile collectible card game based on ‘scratch-off’ paper cards that are unique, scannable and can be used both online and offline.

The concept has already gained significant traction, most notably in the Czech Republic and Slovakia regions, with the Scratch Wars app generating $2 million in scratch card sales, with an average paid conversion rate of 12%.

Although, in terms of logistics, the acquisition will not significantly change the way the Czech game developer operates, Notre Game will now be able to seize the industry the transcendent appeal of Animoca Brands to expand its products to a more global market and audience. By doing so, you will also be able to access the networks, resources, and knowledge that are available to Animoca Brands.

On the other hand, the acquisition sees Animoca Brands gain another experienced game development team, which will help bolster its open metaverse development efforts.

Speaking about the acquisition, Yat Siu, Co-Founder and CEO of Animoca Brands, had this to say about the pioneering developer: “We were impressed by the innovation and boldness that Notre Game demonstrated with its physical-virtual hybrid gaming model. The company has a strong team with strong leadership and the kind of experience and mindset we seek in our mission to help establish the open metaverse.”

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